Zhang is trying to sell a new line of mammography equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to install them in their offices. Zhang wants to identify innovators in her market, knowing these customers will most likely

Group of answer choices

spread positive word of mouth to other physicians.

buy one for each office in their practices.

reposition his products.

create demand among the late majority.

not need any service or support when using the product.