Question
Zipcar was developed for a consumer segment but found an application for organizational markets. Suggest the type of organization that Zipcar can best serve. Discuss
- Zipcar was developed for a consumer segment but found an application for organizational markets. Suggest the type of organization that Zipcar can best serve. Discuss how Zipcar's customers in the consumer market may differ from the those in the business market in 3 characteristics
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
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