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Zoe is entrepreneur and recently launched his new business, Zoe's Apparel, an e-commerce site for kids' clothes. The business is still very young, so
Zoe is entrepreneur and recently launched his new business, Zoe's Apparel, an e-commerce site for kids' clothes. The business is still very young, so Zoe has been doing a lot of the work including accounting. Zoe thinks that about 100,000 visitors come to his website, and for some reason 60% of the visitors leave the website immediately without browsing. The remaining 40% of them browse through the website, register and put one or more items in the shopping cart. A quarter of these registered customers actually checkout and pay for the items Calculate the following for Zoe's Apparel (and show your work for partial credit!) a. Bounce rate b. Conversion rate c. Average monthly revenue, assuming AOV is $150
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