Question
Zoe's Fresh Flowers is new business ready to open a store in the Westfield shopping centre nearby. Westfield has a number of florist shops already,
Zoe's Fresh Flowers is new business ready to open a store in the Westfield shopping centre nearby. Westfield has a number of florist shops already, so Zoe is anxious about the demand for her flower arrangements. Westfield has two options available for rental contracts:a) A standard fixed rent agreement of $10,000 per month; orb) A commission contract based on 20% of sales revenue with $4,000 per month minimum rent.Zoe estimates that a bouquet will sell for $120 and have a variable cost of $69 to make and a 10% sales commission for the shop attendant.Required:1. What is the break-even point in units under each rental agreement? [5 marks]2. Zoe is uncertain if she will sell 200, 400, 600, 800 or 1000 arrangements per month.Make a table that shows the expected profit at each sales level under each rental agreement. For what range of sales levels will Zoe prefer:(a) the fixed rent agreement or(b) the royalty agreement? [10 marks]3. If Zoe signs a sales agreement with a local street vendor rather than Westfield, it will save her both rental contract options and sales commission. However, she could only sell the flower arrangements for $80 to the vendor.Explain how would this affect your answer in requirements 2? [5 marks]
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