Zoey is engaged in financial planning for her business. She has crafted some short-, medium-, and long-term goals and objectives. She is now in the process of finding sources of funding and deciding which will be most effective in helping her business achieve its goals. What has she forgotten to do? a. Make a budget b. Determine how much money is needed to accomplish each goal and objective c. Calculate a risk-return ratio d. Project sales revenue e. Measure cash flow