ZORO offers the Customer Experience your business deserves, they offer thousands of brands and millions of products at competitive prices. In May 2011, ZORO.com launched with about 20 employees and a small assortment of about 180,000 items. Since then, they have continued to expand and officially changed their name from ZORO Tools to ZORO reflecting their focus on all kinds of business supplies and products. They currently have a much bigger team and a greater selection of products reaching a major milestone9.3 million unique products live on the site. ZORO continually upgrades their site to make searching, ordering, and shipping millions of products as fast and seamless as possible for you and your business. As an eCommerce, digital-first business the number one goal is to make it easy for every customer to find exactly what they need to develop and maintain a successful business.

ZORO is experiencing frustrations and issues with inventory shortages like many other companies, globally the supply chain has faced disruption due to shutdowns and equipment shortages. They are experiencing issues with vendors accountability regarding on time shipping and inventory availability. Although the company utilizes systems to update information daily, they lack the accountability and are reactive when dealing with customer relationship management (CRM). ZORO's logistics issues are a result of lack of identifying problem vendors and having a reactive approach to reaching consistent fulfillment goals.

What is your recommendation for this company regarding its supply chain management and logistics plan?