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Zuess has obtained market condition probabilities from the research department at Wonderworld Marketing Consultants Ltd. These probabilities are 20.0% for Favourable market and 40.5% for

Zuess has obtained market condition probabilities from the research department at Wonderworld Marketing Consultants Ltd. These probabilities are 20.0% for Favourable market and 40.5% for an unfavourable market. e) Which alternative should Zuess choose using the expected monetary value(EMV) criterion? 10 marks f) What is the most Zuess should pay for perfect information?

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