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ZZ Ltd are launching a new product and are trying to determine the selling price to maximise profit. Research has indicated that if the price

ZZ Ltd are launching a new product and are trying to determine the selling price to maximise profit. Research has indicated that if the price was set at 30 per unit, 1,200 units would be sold. Reducing the price by 2 would see demand increase by 200 units. The variable cost per unit is expected to be 15 per unit. Required Calculate the selling price and quantity that would maximise profits.

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