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ZZ Pharmaceuticals is a small firm that is considering whether to enter a bid for a contract with Michele, a large pharmaceutical manufacturer. If they
ZZ Pharmaceuticals is a small firm that is considering whether to enter a bid for a contract with Michele, a large pharmaceutical manufacturer. If they win the contract, ZZ would produce the active Equipment Option Market picks up "soon" p Market picks up "later" p Manual Machine NC Machine CNC Machine Page ingredient in a new antiHIV drug that Michele is planning to manufacture. The contract specifies particular quantities of the ingredient and a timeline for their delivery to Michele. Several firms will be competing for the contract, and ZZs management estimates that there is a fiftyfifty chance of winning the contract, which has a value of $ The cost of preparing a bid is around $
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