At Best Buy, communication with stakeholders is a pivotal element in the firm's success. Best Buy ranks number 72 on the Fortune 500 and is the largest consumer electronics retailer in the world. Best known for its discounted high-quality products, customer-centered approach, sustainable outreach, and extensive recycling program, Best Buy is listed as a "socially responsible" company. Best Buy's reputation as a high-quality, socially responsible retailer would not be possible without its ability to communicate with the proper audiences and adapt its communication strategies to take advantage of newer trends that increase its reach. Best Buy was founded by Richard Schulze in 1966. Its initial target market was college students who wanted higher-end electronics. In 2000, when sales growth slowed, Best Buy acquired Geek Squad, a repair service. This acquisition led to its Concept 5 stores, where products are sold and customers are taught how to use them. This required significant investment on Best Buy's part because it not only had to train its employees on how to use the products but also teach them how to communicate these products' services to customers in a way they could understand. Its additional investment paid off. It led to improved service turnaround time and increased customer satisfaction. By 2009, the company became the primary online and brick-and-mortar provider of consumer electronics........

Question
1. How does Best Buy engage in the communication process?
2. Describe some ways Best Buy uses formal and informal communication.
3. How has listening to stakeholder feedback helped Best Buy compete in an increasingly digital world?