A company reckons that sales are exponentially related to advertising expenditure. Use the data advertex and sales
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A company reckons that sales are exponentially related to advertising expenditure.
Use the data advertex and sales to test this hypothesis by fitting the model:
sales =
Note that in Excel the exponential function is written as = exp(cell ref)
This can be re-expressed as ln(sales) = β0 + β1 advertex R2 =
Model =
Standard errors of coefficients =
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Related Book For
Research Methods For Business And Social Science Students
ISBN: 9788132113669
2nd Edition
Authors: John Adams
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