A number of ethical problems might emerge. These are considered in turn. You may wish to explore a point made by one of your participants but to do so might lead to harmful consequences for this person where the point was attributed to him or her. It may be possible for some people who read your work to identify a participating organisation, although you do not actually name it. This may cause embarrassment to the organisation. Individual participants may also be identified by the nature of the comments that you report, again leading to harmful consequences for them. Your report may also lead to action being taken within an organisation that adversely affects those who were kind enough to take part in your research. Finally, others may seek to reuse any survey data that you collect, and this might be used to disadvantage those who provided the data by responding to your questionnaire.

You may have thought of other problems that might also emerge.