aware of the relative advantages of using one-to-one and group interviews, including focus groups, in particular contexts.

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aware of the relative advantages of using one-to-one and group interviews, including focus groups, in particular contexts. LO9

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Research Methods For Business Students

ISBN: 9780273701484

4th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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Question Posted: Jul 12, 2024 10:01 AM

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aware of the issues and advantages of conducting interviews by telephone and via the Internet or intranet. LO9
able to consider the development of your competence to undertake semistructured and in-depth interviews, and the logistical and resource issues that affect their use. LO9
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aware of the relative advantages of using one-to-one and group interviews, including focus groups, in particular contexts.

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Research Methods For Business Students

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