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Is it useful to draw on existing measures to measure abstract and subjective constructs such as customer

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Is it useful to draw on existing measures to measure abstract and subjective constructs such as customer loyalty? Why (not)?

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Muhammad Umair
I have done job as Embedded System Engineer for just four months but after it i have decided to open my own lab and to work on projects that i can launch my own product in market. I work on different softwares like Proteus, Mikroc to program Embedded Systems. My basic work is on Embedded Systems. I have skills in Autocad, Proteus, C++, C programming and i love to share these skills to other to enhance my knowledge too.
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