Rewrite the following passage as part of a critical literature review using the Harvard system of referencing:

Question:

Rewrite the following passage as part of a critical literature review using the Harvard system of referencing:

Social Media is a new form of media that uses the Internet to facilitate conversations 1 .

Social Media sources enable consumers to create, edit, contribute and share ‘content’ 2 , 3 , 4 .

Drury 2 explains that rather than focus on the ‘media’, emphasis should be placed on the

‘social’ element. He argues that users connecting and interacting with each other and sharing content is key to Social Media. Similarly, Mayfi eld 5 emphasises characteristics such as participation, conversation and community as the defi ning features of Social Media.

Social Media tools range from Blogs, Social Network Sites, Podcasts, Forums, Content Communities and Wikis 5 . The most commonly used Social Media tools include sites such as Facebook, MySpace, Twitter, Flickr, LinkedIn, del.icio.us, YouTube and Wikipedia 3. 3.6 Go to the website of the general search engine Google ( www.google.com ). Use the different Google services such as ‘Google Search’, ‘Google Scholar’ and ‘University Search’

to search for articles on a topic which you are currently studying as part of your course.

a Make notes regarding the types of items that each of these services fi nds.

b How do these services differ?

c Which service do you think is likely to prove most useful to your research project?

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