There are two parts to this answer: rewriting the text and using the Harvard system of referencing.

Your text will inevitably differ from the answer given below owing to your personal writing style. Don’t worry about this too much as it is discussed in far more detail in Section 14.5 . The references should follow the same format.

Social Media is a new form of media that uses the Internet to facilitate conversations

(Solis and Breakenridge, 2009). Social Media sources enable consumers to create,edit, contribute and share ‘content’ (Drury, 2007. Parise et al., 2008. Mangold and Faulds, 2009). Drury (2007) explains that rather than focus on the ‘media’ aspect, emphasis should be placed on the ‘social’ element. He argues that users connecting and interacting with each other and sharing content is key to Social Media.

Similarly, Mayfi eld (2008) emphasises characteristics such as participation, conversation and community as the defi ning features of Social Media. Social Media tools range from Blogs, Social Network Sites, Podcasts, Forums, Content Communities and Wikis (Mayfi eld, 2008). The most commonly used examples of Social Media tools include sites such as Facebook, Myspace, Twitter, Flickr, LinkedIn, del.icio.us, YouTube and Wikipedia (Mangold and Faulds, 2009).

Drury, G. (2008) ‘Social media: Should marketers engage and how can it be done effectively?’ Journal of Direct, Data and Digital Marketing Practice. Vol. 9, pp. 274–277.

Mangold, W. and Faulds, D. (2009) ‘Social media: The new hybrid element of the promotion mix’. Business Horizons . Vol. 52, pp. 357–365.

Mayfi eld, A. (2008) ‘What is social media?’. Networks . V. 4 UPDAT, p. 36. Available at: http://www.icrossing.co.uk/fi leadmin/uploads/eBooks/What_is_Social_Media_ iCrossing_ebook.pdf Parise, S., Guinan, P. and Weinberg, G. (2008) ‘The secrets of marketing in a web 2.0 world’. Available at: http://sloanreview.mit.edu/executive-adviser/articles/2008/6/5068/

the-secrets-of-marketing-in-a-web-20-world/ (Accessed 27 Mar. 2011).

Solis, B. and Breakenridge, D. (2009) Putting the public back in Public Relations:

How Social is reinventing the ageing business of PR , New Jersey, Pearson.