With a friend, obtain a transcript of an interview that has already been undertaken. If your university subscribes to online newspapers such as ft.com, these are a good source of business-related transcripts. Alternatively, typing ‘interview transcript’ into a search engine such as Google will generate numerous possibilities on a vast range of topics!

a With your friend, decide on the unit of analysis you wish to use. We suggest you use either lines or paragraphs and subsequently agree on a coding template.

b Independently, apply your template to your transcript, using it to code your data units.

c How well did your coding template work?

d To what extent does your coding differ from that of your friend?

e Why do you think this is?