You are about to embark on a year-long study of customer service training for sales assistants in
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You are about to embark on a year-long study of customer service training for sales assistants in two supermarket companies. The purpose of the research is to compare the way in which the training develops and its effectiveness. What measures would you need to take in the research design stage to ensure that the results were valid? LO8
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Related Book For 
Research Methods For Business Students
ISBN: 9780273701484
4th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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