You are undertaking research on the use of children’s book clubs by householders within mainland Europe. As part of this, you have already undertaken in-depth interviews with households who belong and do not belong to children’s book clubs. This, along with a literature review, has suggested a number of investigative questions from which you start to construct a table of data requirements.

a For each investigative question listed, decide whether you will need to collect data on opinions, behaviours or attributes.

b Complete the table of data requirements for each of the investigative questions already listed. (You may embellish the scenario to help in your choice of variables required and how the data will be measured as you feel necessary.)

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Research question/objective: To establish mainland Europe's householders' opinions about children's book clubs Type of research: Predominantly descriptive, although wish to explain differences between householders Investigative questions A Do householders think that children's book clubs are a good or a bad idea? B What things do householders like most about children's book clubs? C Would householders be interested in an all-ages book club? D How much per year do households spend on children's books? E Do households' responses differ depending on (0) number of children? (ii) whether already members of a children's book club? Variable(s) required Detail in which data measured Check measurement question included in questionnaire