You have been asked to give a presentation to a group of managers at the accountancy firm

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You have been asked to give a presentation to a group of managers at the accountancy firm in which you are hoping to negotiate access for research. You wish to pursue the research question: ‘What are the informal rules that govern the way in which trainee accountants work, and how do they learn these rules?’

You realise that talk of ‘attempting to learn the trainee accountants’ symbolic world’ would do little to help your cause with this group of non-research-minded businesspeople. However, you wish to point out some of the benefits to the organisation that your research may yield. Outline what you believe these would be.

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Research Methods For Business Students

ISBN: 9781292016627

7th Edition

Authors: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

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