You wish to study the reasons why car owners join manufacturer-sponsored owners clubs. Your chosen research design
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You wish to study the reasons why car owners join manufacturer-sponsored owners’ clubs. Your chosen research design is to have unstructured discussions with some members of these owners’
clubs. You are asked by small group of marketing managers to explain why your chosen research design is as valid as a questionnaire-based survey. What would be your answer? LO8
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Related Book For 
Research Methods For Business Students
ISBN: 9780273701484
4th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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