1. What are the three most important trends cited in this case? Explain your answer.

2. To date, what are the three most accurate predictions cited in the case? Explain your answer.

3. To date, what are the three least accurate predictions cited in the case? Explain your answer.

4. How can retail employees be motivated in today’s fast-changing marketplace?

5. Present a job description for one new retail job that will be created as a result of the trends cited in this case.

6. How will the trends cited in this case enable retailers to do a better job in profit planning?

7. On the basis of the trends discussed in this case, should retailers do more or less outsourcing of employee tasks? Why?