1. Why did P&G and Walmart establish their first channel partnership at the end of the 1980s?...

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1. Why did P&G and Walmart establish their first channel partnership at the end of the 1980s?

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Strategic Retail Management Text And International Cases

ISBN: 9783834925367

2nd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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