A footwear retailer located in a seasonal coastal resort wants to choose the most appropriate ways to
Question:
A footwear retailer located in a seasonal coastal resort wants to choose the most appropriate ways to target their market. Which would you choose, mass, concentrated or differentiated marketing? Explain each approach as well as the reason for your choice of targeting method.
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The different approaches are used in order to determine co...View the full answer
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Anthony Ngatia
I have three academic degrees i.e bachelors degree in Education(English & Literature),bachelors degree in business administration(entrepreneurship option),and masters degree in business administration(strategic management) in addition to a diploma in business management.I have spent much of my life in the academia where I have taught at high school,middle level colleges level and at university level.I have been an active academic essays writer since 2011 where I have worked with some of the most reputable essay companies based in Europe and in the US.I have over the years perfected my academic writing skills as a result of tackling numerous different assignments.I do not plagiarize and I maintain competitive quality in all the assignments that I handle.I am driven by strong work ethics and a firm conviction that I should "Do Unto others as I would Like them to do to me".
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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