Some retailers engage in differentiated marketing by having distinctively separated brands to cater for different customer targets.

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Some retailers engage in differentiated marketing by having distinctively separated brands to cater for different customer targets. Give local examples and explain why this is necessary.

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 06:47 AM

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Some retailers engage in differentiated marketing by having distinctively separated brands to cater for different customer targets.

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Some retailers run separate chains for specific markets They feel that ...View the full answer

Retail Management A Strategic Approach

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