1 Compare and contrast the benefits of using (a) domesticbased export agents (b) licensing agreements, (c) cooperative...

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1 Compare and contrast the benefits of using

(a) domesticbased export agents

(b) licensing agreements, (c)

cooperative organizations,

(d) joint ventures,

(e) the Internet,

(f) foreign direct investment

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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