1. Debate the pros and cons of the following policies for the products listed below. (Do not...

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1. Debate the pros and cons of the following policies for the products listed below. (Do not be concerned about the antitrust issues; just ask yourself whether you would adopt them from a managerial point of view.)

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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