1 List the core, expected and augmented product levels of a higher education. Do they differ from...

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1 List the core, expected and augmented product levels of a higher education. Do they differ from technical schools?

How can a university change its product mix to better offer value to prospective students?

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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