1 Take a look at Figure 2.1. If SBU#2 could only be milked to fuel one star...

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1 Take a look at Figure 2.1. If SBU#2 could only be milked to fuel one star SBU, which one should be chosen? If SBU#2 could be milked to fund every SBU, in what order should funding be allocated? Should the dogs be divested? In which circumstances should dogs be kept in the portfolio?

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Marketing The Basics

ISBN: 9780415778992

2nd Edition

Authors: Karl Moore , Niketh Pareek

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