4. What hostages does each side offer the other in the arrangement between EABL and T&B profiled...

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4. What hostages does each side offer the other in the arrangement between EABL and T&B profiled in this chapter? Are these hostages adequate? What makes the relationship work so well? Answer the same questions regarding John Deere and its dealer network.

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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