A common problem, across cultures, Is to attract/be attractive for potential partners. Discuss how, In Kluckhohn and
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A common problem, across cultures, Is to attract/be attractive for potential partners. Discuss how, In Kluckhohn and Strodtbeck's terms, there is a range of possible solutions, and how they are differentially preferred across socletles. Outline possible consequences for marketing.
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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