A conversation is in progress between a British manager and a French manager concerning a common (large)

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A conversation is in progress between a British manager and a French manager concerning a common (large) project. The project is at a very early stage (examining its feasibility, setting deadlines for construction, planning of steps in building process, etc.). The Frenchman is very enthusiastic and argues: 'Let's go, we can do it; impossible n'est pas franais!' ['impossible is not a French word']. The Englishman feels somewhat uneasy about the turn of the conversation. Why?

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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