A very large German food company, Dr Oetker, still sells Its products in France under the name
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A very large German food company, Dr Oetker, still sells Its products in France under the name Ancel (the brand name of a French company taken over many years ago). Why?
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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