A very large German food company, Dr Oetker, still sells Its products in France under the name

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A very large German food company, Dr Oetker, still sells Its products in France under the name Ancel (the brand name of a French company taken over many years ago). Why?

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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