Comment on the following sentences from Fisher (1988, p. 172):21 It is the subjective meaning of words

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Comment on the following sentences from Fisher (1988, p. 172):21 It is the subjective meaning of words and expressions that needs to be captured. Time spent exploring why a given utterance does not translate well may be more productive for the one who is actually trying to communicate than concentrating on technical excellence.

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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