Compare a global film (e.g., Spiderman or Lord of the Rings or Titanic) and a local film
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Compare a global film (e.g., Spiderman or Lord of the Rings or Titanic) and a local film on a number of aspects: story, characters, situations, atmosphere, key appeals for the viewer (action, love, violence, etc.), combination of music and sound, rhythm, type of ending, etc. Explain why local firms are most often not good candidates for reaching a global audience.
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Related Book For 
Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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