Consider the gender aspect of words in the following languages. In English, almost everything is neutral except

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Consider the gender aspect of words in the following languages. In English, almost everything is neutral except persons and some animals, and exceptionally an object such as a ship. French has feminine and masculine but no neutral. In German, persons, objects and concepts can be feminine, masculine or neutral. For Instance 'sun', 'earth' and 'moon' are all neutral words In English; In French they are respectively masculine (le soleil) and feminine (la terre, la lune); In German the same words are feminine (die Sonne, die Erde) and masculine (der Mond). Elaborate on the possible cultural meanings of attributing gender to words. To what extent can we speak of more or less 'sexualized' languages (I mean here 'sexualized' and not simply 'gendered')? Outline the limitations of such an Interpretive approach.

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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