Consumers can be fickle. Assume competitors change their pricing strategies and consumers abandon Uniteds Basic Economy class.

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Consumers can be fickle. Assume competitors change their pricing strategies and consumers abandon United’s Basic Economy class. What are three suggestions for ways United might adjust its offerings and pricing in order to gain long-term customer loyalty?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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