Creative Homework/Short Project. As a marketing consultant, you are frequently asked by clients to develop recommendations for
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Creative Homework/Short Project. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients?
a. A bookstore
b. An all-inclusive resort hotel
c. A university
d. A company that produces organic snacks
e. A sports equipment company
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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