Creative Homework/Short Project As the marketing director for a company that is planning to enter the B2B market for photocopy machines, you are attempting to develop an overall marketing strategy. You have considered the possibility of using mass-marketing, concentrated marketing, differentiated marketing, and custom marketing strategies.

a. Prepare a summary explaining what each type of strategy would mean for your marketing plan in terms of product, price, promotion, and distribution channel.

b. Evaluate the desirability of each type of strategy.

c. Describe your final recommendations for the best type of strategy.