Creative Homework/Short Project Assume a firm that publishes university textbooks (including this marketing textbook) has just hired you as a field salesperson. Your job requires that you call on university faculty members to persuade them to adopt one of your textbooks for their classes. As part of your training, your sales man-ager has asked you to develop an outline of what you will say in a typical sales presentation. Write that out-line, including how you might handle a specific objec-tion, like “But this [a competitor’s book] is the textbook we’ve always used, and it’s always worked well for us.”