Creative Homework/Short Project. Assume that you are the director of marketing for the company that has developed

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Creative Homework/Short Project. Assume that you are the director of marketing for the company that has developed a smart phone to outdo the iPhone. How would you go about convincing the late majority to go ahead and adopt it—especially since they still haven’t quite caught onto the iPhone yet?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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