Creative Homework/Short Project Assume that you are the director of marketing for a firm that manufactures cleaning
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Creative Homework/Short Project Assume that you are the director of marketing for a firm that manufactures cleaning chemicals used in industries. You have traditionally sold these products through manufacturer’s reps. You are considering adding a direct Internet channel to your distribution strategy, but you aren’t sure whether this will create channel conflict. Make a list of the pros and cons of this move. What do you think is the best decision?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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