Creative Homework/Short Project Assume you are an entrepreneur who is seeking funding to start up your new

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Creative Homework/Short Project Assume you are an entrepreneur who is seeking funding to start up your new retail business specializing in handcrafted artisan goods from developing and least developed countries. Customers would be able to acquire a unique product and at the same time receive a good feeling knowing that a portion of the price paid for the product would go back to the individuals who produced the product. Using the wheel of retailing as a guide, map out how you expect your business to grow and change over time while remaining profitable.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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