Creative Homework/Short Project Consumer ethnocentrism is the tendency for individuals to prefer products from ones own culture.
Question:
Creative Homework/Short Project Consumer ethnocentrism is the tendency for individuals to prefer products from one’s own culture. Consumer xenocentrism is the tendency for individuals to prefer products from a country not their own. Sometimes people think products made at home are better than imported goods, while others think that imported goods are superior to those produced domestically. Develop a small study to find out what students at your university think about products made at home and abroad. Develop a survey that asks other students to evaluate 10 or more products (not brands) that are imported versus made at home. You might wish to ask if they feel the domestic or imported products are superior in quality and which they would purchase. Prepare a report on your study for your class.
Step by Step Answer:
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart