Creative Homework/Short Project You work for a direct marketing firm, and your client, who owns a lawn

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Creative Homework/Short Project You work for a direct marketing firm, and your client, who owns a lawn mowing and landscaping service, has enlisted your help in using various direct marketing approaches to reach out to potential customers. Consider carefully which forms of direct marketing would be most effective for your client and why. Devise a short presentation for your customer so that he can weigh the various options you recommend.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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