Critical Thinking Consumers often rely on opinion leaders for information and influence when considering a purchase. Do

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Critical Thinking Consumers often rely on opinion leaders for information and influence when considering a purchase. Do you consider yourself an opinion leader?

If so, which product category? Justify your claim in terms of your knowledge, interest, and expertise.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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