Critical Thinking Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases

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Critical Thinking Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? Do you think we will have a future of empty malls and stores? In what ways will this be good for consumers, and in what ways will it not be so good? What suggestions do you have for brick-and-mortar retailers for competing with e-commerce?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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