Critical Thinking In many oligopolistic industries, firms follow a price leadership strategy, in which an accepted industry

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Critical Thinking In many oligopolistic industries, firms follow a price leadership strategy, in which an accepted industry leader sets, raises, or lowers prices and the other firms follow. In what ways is this policy good and bad for the industry? In what ways is this good or bad for consumers? What is the difference between price leadership and price fixing? Should governments allow industries to use price leadership strategies? If not, how can they prevent it?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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