Critical Thinking Marketers need to carefully consider and identify their target audiences before framing any kind of marketing messages. Each stakeholder group is important, but some are more important than others.

At the same time, each of the stakeholder groups needs specific types of messages delivered in specific ways in order for the message to be relevant to that group and to reach it. How do marketers tackle this critical process, and which of the many stakeholders are often considered to be the most important?