Critical Thinking Some retailers sell their own store brands that compete with well-known national brands. Typically, the store brands are sold right beside the name-brand product on the shelf with a much lower price. The hope is to convince the con-sumer to purchase the store brand because it is offered at a lower price point with the same ingredi-ents

(and sometimes even eerily similar packaging). Is this practice fair to the national brands? If you were the brand manager for Advil, how would you market your product and set your pricing to combat the competition?